The page nails the what: 'We finally fixed your email + calendar.' It fails the why. A visitor learns HEY exists and that famous people like it, but not what problem it solves for them or why they should care more than they care about Gmail. The social proof is strong but names a category of people, not a category of results.
Median across 8 teardowns: 70 · this page is 2 above it · what the bands mean
Re-scoring fetches the page again and writes a new run rather than replacing this one, so you keep the before and after. It counts against your daily teardown limit.
Text-only analysis · 5 dimensions
The browser could not get a usable screenshot of this page, so this report was written from the server-rendered HTML alone. Everything below is real. What is missing is the pair of dimensions that need eyes: Visual Hierarchy and Above-the-Fold Completeness are not scored here, because guessing at them would be worse than leaving them out.
Analysed without audience context
So it was judged as a cold stranger arriving from a link. That is the right default and it is often the right reading. It is also the single biggest thing separating this from a review worth acting on. Crazy Egg ran eleven analysers over one page, implemented the best one’s advice, and their conversions fell 16.4%. The cause they named was context blindness: generic best practice applied to a funnel it did not fit.
Tell it who buys, what you want them to do, and where they arrive from, and the same page gets a different and more useful review.
The five dimensions
Each bar is this page. The dashed tick is the median for that dimension across every page Foldscore has scored, so you can see where you are weak relative to everyone else rather than in the abstract.
Dimension scores compared with the gallery median across 8 teardowns. 5-Second Clarity: 82 out of 100, 1 above the median of 81. Value Proposition: 68 out of 100, 9 above the median of 59. Call to Action: 71 out of 100, 4 above the median of 67. Trust & Proof: 78 out of 100, 19 above the median of 59. Friction & Objections: 58 out of 100, 4 below the median of 62.
Email + calendar product is clear. Who needs it remains unstated. Assumes you hate Gmail.
Five features listed: Screener, Imbox, Paper Trail, Feed, Calendar. No metric showing why these matter.
Two CTAs visible: 'Try HEY free' and 'Try HEY free for 30-days'. Risk is low but unclear what happens after.
Nine named advocates quoted: Ryan Hoover, Darya Rose, Adrian Holovaty, others. No customer count or usage metric.
No pricing shown. No mention of Gmail import, mobile apps, or switching costs. Calendar feature barely explained.
What was found
Severity is how much damage the issue does. It is not the same as what you should do first, which is why the list further down is ordered by impact and effort instead.
8 issues found in total: 3 high, 3 medium, 2 low.
Free, highest-priority fix
Of everything found on this page, this is the change with the most conversion upside per hour of work.
The page offers 'Try HEY free for 30-days' but never says what happens after the trial or what it costs. A visitor cannot answer 'Is this worth my money?' before clicking. The link 'Pricing' exists in the nav but is not visible in the hero or early body copy.
Add a subheading under the CTA: 'Then $99/year or $9/month, cancel anytime.' Or show a pricing card in the hero section.
Paid, full issue list
Ordered by impact first, then by how little work it takes, so the cheap wins sit at the top. Each one names the exact copy at fault and the replacement.
7 more issues, each with an effort and impact estimate
Every issue names the exact string on your page that causes it, what the visitor concludes, and the replacement. Each one also gets a one-click prompt for Cursor or Claude Code.
Paid, rewritten hero
Headline, subhead and CTA on three different angles: outcome, pain and mechanism. Written for this specific product, not filled from a template.
3 rewritten hero blocks you can paste straight into your site
Headline, subhead and CTA, three angles, real words for your product, plus a copy button for each.
Paid, call to action
Replacements for the vague labels on the page, each stating the outcome of the click in the visitor's own words.
4 to 6 replacement button labels
No 'Learn more', no 'Get started'. Each label states what the visitor gets when they click.
Paid, objection map
The unasked questions that stop a warm visitor from converting, and the exact place on the page each one should be answered.
The objections your page never answers
Each doubt in the visitor's own voice, mapped to the section of the page where it must be handled.
Paid, action checklist
Ordered by impact per hour of work. Every item is small enough to ship today.
5 to 8 changes, ordered by impact per hour
Not a strategy document. A list you can work through between now and dinner.
Your turn
Free, no signup, and private. You get the same score, the same dimension verdicts and the same highest-priority fix, on an unlisted link only the people you send it to can read.
No signup · 3 free a day · private unless you say otherwise
Analysed 2026-07-27 · text-only · model claude-haiku-4-5 · scoring rubric · listed on the gallery · Foldscore is not affiliated with hey.com